BREITLINCASESTUDY copie

A GUIDE TO IMPLEMENT A SUCCESSFUL NFT STRATEGY FOR PHYSICAL GOODS: THE BREITLING JOURNEY

 

NFTs are changing the luxury and watch industry for good. Let us tell you why. Together with Breitling's trusted partners - Dentsu Tracking Geneva and Iomedia Communication SA, Arianee is delighted to unveil a complete guide to implement a successful NFT strategy for physical goods. By sharing knowledge, we hope to help you unlock and create value, while inspiring the next wave of innovations that your valuable consumers deserve.

 

WHAT'S INSIDE?

check-button-blanc-1  How does NFT/digital twin work?

check-button-blanc-1  Technical integrations of NFTs

check-button-blanc-1  Different usages of NFTs

check-button-blanc-1  User journey & Implementation details

check-button-blanc-1  Benefits for owners and brands

check-button-blanc-1  Results & opportunities ahead

Case Study Extract

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Here's what the Arianee solution brings to Breitling

"Leveraging Arianee protocol within blockchain technology, we want to build a global standard for digital certificates and an API that watch owners and other luxury buyers will benefit from. We (now) have the unique opportunity to strengthen the link with our customers, providing the highest level of clienteling, and at the same time ensuring their entire privacy — all while continuously bringing additional services to our customers." Antonio Carriero, Chief Digital and Technology Officer of Breitling

 

Here's why we think NFT are the next opportunity for brands

“We believe the benefits of NFTs far exceed the craze, they give a new dimension to the notions of digital scarcity, ownership and exclusivity” and make brands truly natively digital" Pierre-Nicolas Hurstel, CEO & cofounder of Arianee

About Arianee

Founded in 2018, Arianee is the leading NFT platform for the luxury and fashion industries. Arianee combines an Association - Arianee Project - gathering major brands and tech companies around its open source protocol & a tech company - Arianee SAS - focused on developing and distributing the most advanced software as a service platform based on the Arianee open source blockchain technology.